When a ‘marketing’ email is worth the price of admission
A Canadian media group has found a way to sell a media email at a fraction of the price it typically costs.CBC News has obtained the emails of more than 100 Canadian journalists who had signed up to receive their own marketing newsletters in April 2016.
The media group then took them to an agency that had an eye on the industry, and offered them the same free marketing emails that it offers to all its subscribers.
The emails were sent to a subset of its subscribers in the hope that they would purchase the newsletter at a discount, CBC News reported.
“The idea was to create a ‘newsletter’ that we could offer to our readers that was free and that we would give them free access to the newsletter,” said James Fenton, the head of marketing at Public Knowledge, an independent media advocacy group.
Public Knowledge was approached by CBC News in August and has since shared the emails with CBC News.
It found that the marketing emails are often significantly cheaper than the price paid by most other news media organizations, such as CBC News and the Toronto Star.
“It’s a little bit more subtle.
It’s not that the email is really bad, it’s just that the cost to create and deliver it is way, way higher than it should be,” said Fenton.
The CBC has published similar free newsletters to many other news organizations.
The company did not immediately respond to a request for comment.
The free emails can be used to get people to subscribe to your company’s website, for example.
They also can be sold to get your site to rank higher in search results.
CBC News said the emails are also often used to promote new products, including free subscription to CBC News podcasts and online content.CBC’s advertising agency has partnered with Public Knowledge to help them sell the marketing newsletters, which are now available to subscribers of the CBC’s News and Current TV service.
Public Knowledge has also offered its members a special discount on their subscription, the company said.
“We’re happy to help promote the CBC through our advertising program, as we’ve been doing for years now,” Fenton said.CBC CEO Dan Lauzon said the company has always done marketing in a way that’s relevant and relevant to the audience.
“I think it’s very clear from the ads that they’re doing to people, and I think it will continue to do so,” Lauzon told CBC News Tuesday.
Fenton said he has not seen the emails in question.
He hopes the company will publish them, and also get more members to sign up.
“We’re not trying to force anybody into this, we just want people to use the email to get the news they want, but not necessarily the news that’s been covered in the media,” he said.
The emails were originally posted to the CBCs website in early April.